A new book · 15 September 2026
Why Ideas Get Ignored & How to Win the Yes
Influence isn't persuasion. It's an economic exchange - and pricing is the most rigorous framework ever built for understanding what people truly value.
Prefer a physical copy? You'll get first word when the paperback is out.
Turning ideas into impact
Smart people get ignored every day.
Not because their ideas are wrong - but because they've mispriced them.
For the first time, The Price of Influence examines influence through the lens of the people who price your iPhone, your insurance, and your mortgage - professionals who understand exactly why people say yes, and why they don't.
Regardless of your industry, pricing and influence follow the same rules:
- 01Your idea is the product
- 02The people you need a yes from are your buyers
- 03To win the yes, you exchange value for agreement
The Price of Influence is for professionals who think in numbers - and are ready to start winning on it.
About the author
Claire Wang
Claire has spent her career pricing the invisible - foreign exchange rates, telecoms plans, insurance policies - across three continents.
She was good at finding the right number. But she had to learn the hard way how to walk into a room of senior executives and walk out with her ideas endorsed. That gap - between a rigorous explanation and a yes - cost her more than she'd like to admit.
She finally realised: great pricers have been doing this all along. They just never called it influence.
Speaking
Bring Claire to your next event
Keynotes and workshops that show audiences influence through a new lens - the same one used to shape billion-dollar pricing decisions. Based in France, working worldwide.
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